I’ve recently had cause to apply GIS to a sales report.
The difference between the message with and without cartography was dramatic.
“We’ve been out to the market, where we looked at a specific target list of 55 companies who have expressed interest. We successfully converted 34% of the target list.”
There is nothing wrong with that statement, but try the same thing out with some maps.
We’ve been out to the market in the CBD.
Where we looked at a specific target list of 55 companies who have expressed interest in the new commercial services being offered.
We successfully converted 34% of the target list.
There is a lot more to this report, but the simplicity of the background maps caused a dramatic shift in the conversation. Read the next post in this series here.
Anything Mapping 